Social media appending is a service that involves enhancing and updating a company's customer or prospect database with social media profile information. This process aims to provide businesses with a more comprehensive view of their audience and enables them to better connect with individuals through various social platforms. Here's a brief overview of how social media appending services typically work:
We can append the respective social media profiles of your customers to your customer file. You can identify customers/prospects' interests, points of interest, trigger points, converse with them, and create a two-way communication. It's now possible to append your B2B customer and prospect databases with social media addresses and other social marketing data. This new social layer makes it possible to connect and engage with your audience across multiple channels. With this data, you'll know the “Four W's” of your audience:
1. Who: demographics, occupation, location, and more
2. What: interests, brand affinities, lifestyles, and influence
3. Where: social sites used and online hangouts
4. With Whom: friends and associates
A social profile adds personality to what was previously only a name, job title, lead score, or customer history. Arming your sales team with social network information in a CRM lets them have more authentic conversations with business decision-makers.
Social media mapping provides additional layers of information about your customers and prospects. It allows you to gain insights into their interests, preferences, and behaviors outside of traditional business interactions.
By mapping individuals to their social media profiles, you can create more targeted and personalized marketing campaigns. This enables you to tailor content and messaging based on the specific interests and demographics of your audience.
Knowing where your customers and prospects are active on social media allows you to engage with them on relevant platforms. Social listening tools can help you monitor conversations, respond to feedback, and stay connected with your audience in real-time.
Social media provides a platform for building and nurturing relationships. Mapping customers to their social profiles allows you to engage with them in a more social and informal context, fostering a sense of community around your brand.
Understanding your audience's social media presence helps in optimizing your content strategy. You can tailor your content to be more shareable and align with the preferred platforms and formats of your target audience.